Sunday, 26 November 2017

Why No-one's Reading Your Blog*

The realisation that no-one is reading your blog and that you’re not currently a very good blogger is a very bitter pill to swallow. However, it’s one that everyone has to swallow at some point. Once you get over the hurt feelings, then it’s time to look at the realities of why that’s true and what you can do to take control once again. You need to figure out just why no-one is reading and nip the issue in the bud.

You aren’t marketing it
You can be the wittiest son-of-a-gun on the whole planet with insights that would shake entire communities, but if no-one’s reading it, it simply doesn’t matter. You have to take the time to grow the community and to market your blog and sell it to the public. Sites like can, for instance, drastically improve your standing in search engines, bringing more organic traffic in. Make sure you’re reaching out to the community as well. Share your posts with other serious bloggers, ask about guest posting, and promote others content so they’ll do the same for you.

Your site is whack
The content matters only as much as the website it’s on allows it. Bland visuals, garish font choices, and a lack of visual content to contrast the written will hamper any blog’s chances of success. But it’s not just aesthetic. The structure matters just as much If you’re entirely new to site building, then get professional results from professionals like If your site isn’t built to manage and update content regularly, it will hard to navigate and harder for you to work on.

Your content has no value
Content is king, of course, and a blog is there specifically to deliver content. So, what are you delivering? Is it all self-serving anecdotes about your life that do little but to highlight aspects of yourself? Is it uninspired lists of things that everyone already knows? Having true insight and new information is hard, but adding value as suggested by is crucial. Make it educational. Make it fact-driven.  Use it to deliver actionable tips that readers can implement as soon as they finish. Comedic and emotional value are both worth chasing, too. But never (ever) publish a piece without considering what value it provides to the reader.

You haven’t found your voice
Newcomers come to the blog because it provides something of value to them. Long-time fans stay because they like the person writing it. But you’re only going to get to that point with two strategies working together. The first is taking the time to engage with your community as mentioned above. The second is using guides like to make sure that your copywriting is actually good and that you have a voice of your own. Be honest, be yourself, and don’t feel like you should be second-guessing your voice constantly. Let your freak flag fly, as they say.
Finally, one of the main reasons that’s worth considering is that you might be new. If your blog hasn’t had the time to grow naturally, then don’t give up. Work with the tips above in mind, but keeping plugging and keep producing great content.

*Disclaimer: Collaborative content.

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